Web Analytics: An Hour a Day
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Product Details
Editorial Reviews
From the Back Cover
Develop a Successful Web Analytics Strategy
A Step-by-Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. Written by an in-the-trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step-by-step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get a rich understanding of your customers
Discover how to identify valuable metrics with the "three layers of so what" test
Optimize your organizational structure and choose the right analytics tool
Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion-rate best practices, and others
Leverage quick-start solutions for blogs and e-commerce, support, and small business websites
Learn the key ingredients of a great experimentation and testing platform
Use competitive-intelligence analysis to glean insights and drive actions
You'll also find:
Ten steps to turbocharge your web analytics
Seven steps for creating a data-driven culture in your organization
Six ways to measure the success of a blog
Three secrets behind making web analytics actionable
Ten signs of a great web analyst
Valuable CD Included
The innovative CD includes more than three hours of insightful audio podcasts, a 45-minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.
About the Author
Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.
Customer Reviews
Web Analytics Review
Very informative. i have done web site analysis before and still enjoy reading the book.
Indepth
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!
I reckon once you have finished this book you will be a head of the majority.
Must get for analytics.
The only book on Web Analytics you'll ever need
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.
I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!
Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)
Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.
If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize?
Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.
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