Graphic Design: The New Basics
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers’ work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems.
Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education.
www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Sample syllabi for a variety of course levels are included along with key technical information from each chapter.
Product Details
Editorial Reviews
Review
Warning: Ellen Lupton's books will make you want to be a graphic designer. Like her two previous efforts (D.I.Y. and D.I.Y. Kids), this book inspires thoughts of career change, or, at the very least, creating your own visual language. Featuring lots of work from Lupton's and Phillips's MICA students, it's also something of a calling card for the school. -- Baltimore Magazine, June 1, 2008
Review
This guide for students and professionals refocuses design instruction on the study of the fundamentals of form, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.
Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.
About the Author
Ellen Lupton is the author, coauthor, or editor of thirteen books, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y. Design It Yourself; and D.I.Y. Kids. She is curator of contemporary design at the Cooper-Hewitt, National Design Museum and the director of the graphic design MFA program at the Maryland Institute College of Art. She received a Gold Medal for lifetime achievement from the AIGA in 2007.
Jennifer Cole Phillips is principal of J. Cole Phillips Design, a design studio specializing in visual identity and branding, as well as packaging, environmental, and new media design. She is associate director of the graphic design MFA program at the Maryland Institute College of Arts, and has received awards from Graphic Design USA, The Art Directors’ Club, and the AIGA.
Customer Reviews
Top of the line graphic design book. Great for referencin.
This book is very helpful. It has a lot to offer to beginning students or just someone trying on their own. Its not so organized as a text book would be which keeps it fresh and fun to still look at. But it definitely has a lot to offer.
excellent overview
this is an excellent overview: while I appreciated the new media content, that felt far more like info for those considering an MFA in graphic design and are not what I feel are basic in any way. I am a working graphic artist and using programming languages easy or not to develop visual media is not part of my work or a requirement. Flash animations, web design are, though. I feel other areas could have been better flushed out.
The short course...to the long road.
Congratulations to Ellen Lupton for her contemporary take on the keystone of our visual culture: Graphic Design. This book is as good of a summary of the necessary skills and practices that are essential to contemporary communication design as I have ever seen. I was educated in graphic design in my undergrad by the legacy of modern design and Bauhaus pedagogy, even in the wake of the sweeping technological change that was occurring all around us. This book finally catches up on a curriculum and approach that would make sense for today. After working professionally as a graphic designer for 5 years, I'm currently enrolled in a graduate program for media design. My studies have shown me that graphic design is just the beginning, but a very necessary foundation for all kinds of design practices that our dynamic world requires. I would also commend her development of the Graphic Design Basics website which features exercises designed to supplement the topics covered in the book. Together the site and book represent a fairly off the shelf curriculum that would serve any designer(beginner to advanced) well to follow. All that would be left is years to practice...
Related Links : Product by Amazon or shopping-lifestyle-20 Store
ไม่มีความคิดเห็น:
แสดงความคิดเห็น