Clean Money: Picking Winners in the Green Tech Boom
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Editorial Reviews
Review
Praise for Clean Money
"A breezy, easy read that delivers a useful introduction to the emerging concept of making money in clean and green stocks. I recommend it!"
–Dr. Rob Wilder, CEO and Manager, WilderHill Clean Energy Index (ECO)
"The urgency of reducing our dependence on fossil fuels and polluting technologies is giving rise to fantastic investment opportunities. Rubino’s Clean Money is a cleverly-written and insightful roadmap to green investing, the new financial frontier, and provides the essentials of each new technology with an eye on making a killing in the years ahead."
–Shayne McGuire, Director of Global Research, Teacher Retirement System of Texas
"Clean Money captures the ongoing shift to a green economy. External environmental costs are going to be internalized, producing the most significant change in the global economy since the industrial revolution and transforming the way everyone does business. This book answers many of the questions we get every time we sit down with new investors."
–Matthew Patsky, Portfolio Manager, Winslow Green Mutual Funds
"Clean Money provides a comprehensive overview of what promises to be one of the best global investment themes of the coming decade. Whether you are an individual investor or a professional advisor, this book deserves a prominent place in your investment library."
–Peter Schiff, President, Euro Pacific Capital and author of Crash Proof: How to Profit from the Coming Economic Collapse
"An entertaining, crystal clear guide for anyone who is thinking about investing in the environmental technology sector. John Rubino mixes fascinating case studies with astute, well researched analysis on the pros and cons of each of the sectors currently contributing to the runaway train that is the new energy revolution. A great read."
–Louise O'Halloran, Executive Director, Responsible Investment Association Australasia
"John Rubino's Clean Money finds the signal of truth in the noise of hype in the green investing market, zeros in on the most relevant and promising companies and technologies, and navigates the treacherous macro-economic waters that may cause investors to jump into the alternative energy market either too early or too late. Essential reading for investors seeking to profit from the coming boom in clean energy."
–Eric Janszen, founder and President of iTulip, and author of the forthcoming The New New Deal
From the Inside Flap
Today, we face unprecedented environmental and energy challenges. But for astute investors, this might actually be good news, because big, complex problems create vast opportunities. Solutions for global warming or Peak Oil will be worth literally trillions of dollars, and capital, as a result, is pouring into "clean" technologies like solar power and desalination. Understand this transition—and avoid its many pitfalls—and you have a chance to profit from one of tomorrow's great bull markets.
With Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. His two previous books were right on target, correctly predicting the recent housing bust and credit crisis, and helping many readers achieve financial independence. Now, with Clean Money, Rubino skillfully explains:
Why green tech will be the investment opportunity of a lifetime
How to build a clean-tech portfolio that fits your temperament and circumstances
Why the hottest green sectors are also the most complex and risky
How to approach this market wisely by separating reality from hype
This accessible guide introduces a variety of clean energy sources—from solar power and wind to geothermal and biofuels—and shows how these renewable resources will spawn successful companies and rising share prices. Clean Money also clearly explains newer concepts like emissions trading and desalination that will play major roles in the transition to sustainable abundance. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.
After putting the clean-tech boom in perspective, Clean Money presents a series of investment strategies for building your own portfolio of clean-tech stocks, while helping to minimize the risks that always accompany markets with extraordinary upside potential.
A growing number of outlets offer investors a general sense of clean tech's potential, but very few explain exactly how to safely navigate this complex market. Clean Money fills that void by presenting a wide range of strategies based on common sense, the history of previous booms, and the ideas of money managers at the forefront of this fast-moving field. While there is no one-size-fits-all answer to picking winners in this dynamic arena, there are strategies that will both feel right and increase your odds of success—and this book will show you what they are.
About the Author
John Rubino runs the financial web sites GreenStockInvesting.com and DollarCollapse.com.His previous books include The Collapse of the Dollar and How to Profit from It (co-written with GoldMoney.com's James Turk) and How to Profit from the Coming Real Estate Bust. He holds an MBA from New York University and worked as a Wall Street analyst before turning to writing.
Customer Reviews
Great summary of numerous clean technologies
This book is a great summary of numerous clean technologies, spanning the range of power production (solar, wind, biofuels, geothermal, fuel cells), energy storage, energy conservation, food, water, vehicles, houses, materials, and more. John Rubino and his team must have spent an incredible amount of time digging into all the areas of clean tech, detailing their pros and cons, and surveying individual companies in each sector.
(I was able to get a sneak preview and comment on the book before its publication. But when the official version came out, I immediately re-read it, because there were so many pieces of valuable information that I had already forgotten.)
While I am a veteran in the field of alternative energy, I was surprised how many technologies are out there that I didn't fully know about. It can sometimes be overwhelming, or even uncomfortable, to hear about all these different technologies. But I am so glad that I now read about all these potential future developments. As an investor myself, it never hurts to have as much information as possible, and I don't even want to imagine what I would miss if I hadn't read the book.
John Rubino also blends the book with great macro-economics sections and investor advice. He is one of the few people right on the money, as he had predicted the real estate bust in his 2003 book, and he was consistently recommending to avoid or short homebuilders and investment banks, as in his regular interviews on Howestreet.com. He has certainly helped me and my investor group to stay clear of some of the collapses on Wall Street this year.
The current book is by no means just a promotion of all new clean technologies. On the contrary, it contains ample warnings about what can happen to overhyped technologies, what to look for, and how to avoid possible traps. It is an objective book for those interested in new technologies and investing.
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